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There are so many things that can go wrong. When we launched that store in July of 1995, we were shocked at the customer response. Literally in the first 30 days we had orders from all 50 states and 45 different countries, and we were woefully unprepared from an operational point of view to handle that kind of volume. In fact, we quickly expanded. We talked to our landlord and we expanded into a 2000 square foot basement warehouse space that had 6 foot ceilings. One of our ten employees was 6'2, he went around like this the whole time. We were doing our day jobs which might have been computer programming – all the different things that 10 people will do in a tiny start up company. And t...