Logotypes: Starbucks

International coffee and coffeehouse chain

The company was founded in 1971, since which it has followed a number of paths of development and evolution. The two pioneers were IL Giornale and Schultz, who combined in 1987 and gave it a new name of Starbucks Corporation. The early logos had IL Giornale over it and then the Starbucks logo formulated itself to the one we see today with a Siren.

The Starbucks logo features a Siren which is a slightly evoluted one but still maintains its history and tradition with which the company first made its way to fame. The latest Starbucks logo takes care of the dignity and reputation of all.

The shape of the Starbucks logo is circular with another circle within it. The fonts are written inside with the stars alongside together emerging as an elegant picture. Moreover it highlights the presence of a Siren which symbolizes the originality of the Starbucks logo.

Plain colors used in the Starbucks logo characterize the simplicity of the logo. The only colors used are black, white and deep green. The two tailed mermaid is a combination of black and white, while the green color forms the background of the fonts.

© FamousLogos.org

Comments: 119

I go to Starbucks often, but my favorite was one in Downtown Liverpool. It had a large restaurant area with sofa's and big chairs. You could get a drink and get free refills on it. I have never seen that at a Starbucks before, I couldn't imagine they would do that. The staff who were pretty young were very respectful of me and I enjoyed that.
4/9/2010 1:59 PM
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