One of the largest discount retailers in the United States
Target is the second largest discount retailer in the United States, behind Walmart. The company is ranked at number 28 on the Fortune 500 as of 2009, and is a component of the Standard & Poor's 500 index. The company licenses its bullseye trademark to Wesfarmers, owners of the separate Target Australia chain.
Target.com owns and oversees the company's e-commerce initiatives, such as the Target.com domain. Founded in early 2000 as target.direct, it was formed by separating the company's existing e-commerce operations from its retailing division, and combining it with its Rivertown Trading direct marketing unit into a stand-alone subsidiary. In 2002, target.direct and Amazon.com's subsidiary Amazon Enterprise Solutions created a partnership in which Amazon.com would provide order fulfillment and guest services for Target.com in exchange for fixed and variable fees. This electronic commerce relationship between target.direct and Amazon Enterprise Solutions will last until August 2010. After the company sold Marshall Field's and Mervyns in 2004, target.direct became Target.com. The domain target.com attracted at least 288 million visitors annually by 2008 according to a Compete.com survey.
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