Stewie Griffin
Available for freelance

Logotypes: McDonald's

World's largest chain of hamburger fast food restaurants

  • Logotypes: McDonald's
  • Logotypes: McDonald's
  • Logotypes: McDonald's
Created by Jim Schindler in 1962, McDonald’s logo has proven itself to be an insignia of multinational business expansion. Recognized directly with the US, McDonald’s logo is also labeled as “part of Americanization and American cultural imperialism”. Elegance, significance and solid corporate character are clearly depicted by the golden arches of the McDonald’s logo. Later in 1968, the name “McDonald’s” was adjoined with the McDonald’s logo.

The two golden arches were initially designed to resemble the new arched shaped symbols on the side of the newborn restaurant. Later, the designer of the McDonald’s logo merged the two arches to outline the famed “M” now identified globally. Hence, the McDonald’s logo possesses a simple golden colored “M” which reflects the name of the food chain.

Two prominent shades, golden and red, are used in the McDonald’s logo to represent its bold nature. Golden hue is employed to color the two arches, now merged to form “M” in the McDonald’s logo. Nonetheless, the red color is utilized to fill the background of the distinguished McDonald’s logo. Boldness, power and strong corporate image are truly reflected by the use of these two confident colors.


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